Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here.
Always remember to tie your aims and objectives to your results, keep to the word count – the panel judges 50 plus entries each so they don’t want war and peace! Quote real figures where you can, judges love hard numbers that prove ROI. Include client quotes and testimonials, use infographics to easily and quickly explain your results. For more entry tips, download our Guide to Entering Awards PDF.
Every sector and industry are different, not just in terms of competition, but in the tactics and strategies required to stand out from the crowd and achieve goals. In each sector-based category we will be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Whether that is a robust and well thought through technical implementation, an innovative use of data, or a creative use of content. We welcome entries for both paid and organic search in these categories, as the measures of success are universal. Judges will be looking for campaigns that demonstrate excellent results which meet or exceed objectives using innovative or creative implementation.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO)
Judges are looking for SEO that has increased visibility, raising search ranking and increasing profits.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC)
This award is for PPC that is spent wisely to achieve top results in the retail sector.
BEST USE OF SEARCH - FINANCE (SEO)
The financial sector including banking, insurance, or financial services can be littered with rules and regulations. This award recognises the differences and difficulties the finance sector faces when achieving excellent SEO.
BEST USE OF SEARCH - FINANCE (PPC)
Recognition of a PPC campaign that has successfully enhanced the visibility of a website in the finance sector, this can include banking, insurance, or financial services.
BEST USE OF SEARCH - TRAVEL / LEISURE (SEO)
Travel has had a difficult year; this award recognises the changed landscape and Judges are looking for SEO that has succeeded despite the market.
BEST USE OF SEARCH - TRAVEL / LEISURE (PPC)
What a year? Judges are looking at PPC that has directed traffic despite the travel restrictions to achieve first class ranking and engagement.
BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFIT
This award recognises that engagement in the sector is not only about donations but also about commitment to the cause be in through subscriptions, volunteering or sharing the message.
BEST USE OF SEARCH - B2B
The B2B sector excels through its innovative and creative use of Search, Judges want to see evidence of increased engagement, personalised results and everything in between.
BEST USE OF SEARCH - B2C
Recognition of a search campaign that has successfully enhanced the visibility of a website in B2C to achieve outstanding results – Judges are looking simply for brilliance.
BEST USE OF SEARCH – HEALTH
The Health sector is at the forefront of everyone’s minds, so visibility has been essential. If you have really made an impression this year, you are a deserved award winner.
BEST USE OF SEARCH - AUTOMOTIVE
Judges are looking for an outstanding campaign that has manoeuvred through analytics to drive consumer engagement and achieve results.
BEST USE OF SEARCH - REAL ESTATE & PROPERTY
Recognition of a campaign that has achieved outstanding viewing numbers (page and property), through an integrated campaign in the field of real estate and property.
BEST USE OF SEARCH – FASHION
Recognition of a search campaign that has enhanced the visibility of a website in the fashion sector.
BEST LOCAL CAMPAIGN
This award is focused on geographic location. The search engines continued quest for displaying tailored results, coupled with the ever-increasing share of mobile queries, mean localisation are a concern for all businesses, regardless of scale. Judges are looking for entries which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results.
BEST LOW BUDGET CAMPAIGN
Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent campaigns that have achieved something incredible on a monthly budget of $3500CAN or less in fees.
BEST INTEGRATED CAMPAIGN
We live in a converging world. No longer can the success of any marketing channel be measured in a silo without considering for the influence of others. Whether that is a joined up PPC and SEO campaign to maximise search impact, or some perfectly timed search activity to jump capitalise on reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results.
MOST INNOVATIVE CAMPAIGN
Recognition of innovation within a search campaign which shows use of strategy or implementation that sets it apart from the all the competition.
BEST PPC CAMPAIGN
The increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC as an advertising channel. We are looking for the best of best, where businesses have made the most of the new innovations for maximum effect.
BEST SEO CAMPAIGN
Whether you’ve achieved huge results with a piece of content; dominated the landscape with some technical wizardry or both we want to know. The Best SEO campaign is only awarded to the very best.
BEST USE OF CONTENT MARKETING
Content marketing has become a key channel in driving the metrics that matter in the world of SEO. Whether its links, coverage, social shares or engagement, content is a great way to achieve it. Only the best examples of content being used for search success will be in with a chance of taking this award.
BEST USE OF PR IN A SEARCH CAMPAIGN
Combining PR coverage with SEO results can bring exponential results. If you have achieved and website authority our judges want to hear about it. We know it isn’t easy, but when you get it right it wins awards.
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGN
Innovative use of social media drives impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement.
BEST USE OF DATA
Data and how it is managed is the foundation of success. Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results.
INNOVATION / SOFTWARE AWARDS
BEST SOFTWARE INNOVATION
Technology + Innovation can be the key to driving awesome results at scale. But what technology is powering the cutting edge for agencies and clients this year?
BEST PPC MANAGEMENT SOFTWARE SUITE
Who is powering the innovation behind attribution and rich media? Our judges want to know which PPC Management Software Suites dominates the landscape.
BEST SEO SOFTWARE SUITE
With Google giving little away to help you improve your natural search positions, 3rd party software can help you super charge your SEO and focus your efforts. We will be looking for the SEO software suite that has shown innovation and rapid development in the last 12 months.
BEST SEARCH SOFTWARE TOOL
Whether it's PPC or SEO, we want to recognise a specific software tool that has been both essential and revolutionary within the search industry this year.
AGENCY / TEAM AWARDS
We want to celebrate all search-based agencies regardless of their size and shape. Judges want to hear about the challenges you overcame and the triumphs you achieved and they want to hear about why you deserve one of the Agency/Team awards. Categories are based on employee count and service offering. Judges will consider company growth and profitability, client wins and retention, the quality of work delivered and company culture.
BEST IN-HOUSE TEAM
Recognition of an outstanding in-house team that demonstrates consistently great results and innovation in SEO and / or PPC for their brand.
Best Start-up Agency (Less than 2 years old)
You might be new, but you are running rings around the old guard! This is your opportunity for recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old.
BEST PPC AGENCY
Recognition of an outstanding PPC agency that demonstrates consistently great understanding and use of PPC. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.
BEST SEO AGENCY
Recognition of an outstanding SEO agency that demonstrates consistently great understanding and use of SEO. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.
BEST INTEGRATED SEARCH AGENCY
Recognition of an outstanding integrated search agency that demonstrates consistently great understanding and use of SEO, PPC and Content Marketing. Judges will be looking for revenue figures, staff turnover and culture as well as the agency demonstrating creative implementations and achieving excellent ROI for their clients. At least one of the case studies submitted to support this entry should also be entered in to at least one of the campaign categories.