Please see the following descriptions for more information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
Every sector and industry are different, not just in terms of competition, but in the tactics and strategies required to stand out from the crowd and achieve goals. In each sector-based category we will be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Whether that is a robust and well thought through technical implementation, an innovative use of data, or a creative use of content. We welcome entries for both paid and organic search in these categories, as the measures of success are universal. Judges will be looking for campaigns that demonstrate excellent results which meet or exceed objectives using innovative or creative implementation.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO)Judges are looking for SEO that has increased visibility, raising search ranking and increasing profits.
BEST USE OF SEARCH - RETAIL / ECOMMERCE (PPC)This award is for PPC that is spent wisely to achieve top results in the retail sector.
BEST USE OF SEARCH - FINANCE (SEO)The financial sector including banking, insurance, or financial services can be littered with rules and regulations. This award recognises the differences and difficulties the finance sector faces when achieving excellent SEO.
BEST USE OF SEARCH - FINANCE (PPC)Recognition of a PPC campaign that has successfully enhanced the visibility of a website in the finance sector, this can include banking, insurance, or financial services.
BEST USE OF SEARCH - TRAVEL / LEISURE (SEO)Travel has had a difficult year; this award recognises the changed landscape and Judges are looking for SEO that has succeeded despite the market.
BEST USE OF SEARCH - TRAVEL / LEISURE (PPC)What a year? Judges are looking at PPC that has directed traffic despite the travel restrictions to achieve first class ranking and engagement.
BEST USE OF SEARCH - THIRD SECTOR / NOT FOR PROFITThis award recognises that engagement in the sector is not only about donations but also about commitment to the cause be in through subscriptions, volunteering or sharing the message.
BEST USE OF SEARCH - B2BThe B2B sector excels through its innovative and creative use of Search, Judges want to see evidence of increased engagement, personalised results and everything in between.
BEST USE OF SEARCH - B2CRecognition of a search campaign that has successfully enhanced the visibility of a website in B2C to achieve outstanding results – Judges are looking simply for brilliance.
BEST USE OF SEARCH – HEALTHThe Health sector is at the forefront of everyone’s minds, so visibility has been essential. If you have really made an impression this year, you are a deserved award winner.
BEST USE OF SEARCH - AUTOMOTIVEJudges are looking for an outstanding campaign that has manoeuvred through analytics to drive consumer engagement and achieve results.
BEST USE OF SEARCH - REAL ESTATE & PROPERTYRecognition of a campaign that has achieved outstanding viewing numbers (page and property), through an integrated campaign in the field of real estate and property.
BEST USE OF SEARCH – FMCGThis year has seen FMCG related business moving online. This awards is in recognition of a SEO or PPC campaign for the FMCG sector that has achieved outstanding results in search.
BEST USE OF SEARCH – FASHIONRecognition of a search campaign that has enhanced the visibility of a website in the fashion sector.
BEST LOCAL CAMPAIGNThis award is focused on geographic location. The search engines continued quest for displaying tailored results, coupled with the ever-increasing share of mobile queries, mean localisation are a concern for all businesses, regardless of scale. Judges are looking for entries which have shown how to capitalise on the changing search landscape and implement localised strategies that have driven tangible results.
BEST LOW BUDGET CAMPAIGNNot everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent campaigns that have achieved something incredible on a monthly budget of $3500CAN or less in fees.
BEST INTEGRATED CAMPAIGNWe live in a converging world. No longer can the success of any marketing channel be measured in a silo without considering for the influence of others. Whether that is a joined up PPC and SEO campaign to maximise search impact, or some perfectly timed search activity to jump capitalise on reach of TV advertising. Tell us about how you have integrated your activity to good effect and for better results.
MOST INNOVATIVE CAMPAIGNRecognition of innovation within a search campaign which shows use of strategy or implementation that sets it apart from the all the competition.
BEST PPC CAMPAIGNThe increased technological influence, the use of scripts and feeds, and ability to target individuals over keywords has transformed PPC as an advertising channel. We are looking for the best of best, where businesses have made the most of the new innovations for maximum effect.
BEST SEO CAMPAIGNWhether you’ve achieved huge results with a piece of content; dominated the landscape with some technical wizardry or both we want to know. The Best SEO campaign is only awarded to the very best.
BEST USE OF CONTENT MARKETINGContent marketing has become a key channel in driving the metrics that matter in the world of SEO. Whether its links, coverage, social shares or engagement, content is a great way to achieve it. Only the best examples of content being used for search success will be in with a chance of taking this award.
BEST USE OF PR IN A SEARCH CAMPAIGNCombining PR coverage with SEO results can bring exponential results. If you have achieved and website authority our judges want to hear about it. We know it isn’t easy, but when you get it right it wins awards.
BEST USE OF SOCIAL MEDIA IN A SEARCH CAMPAIGNInnovative use of social media drives impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement.
BEST USE OF DATAData and how it is managed is the foundation of success. Judges will be looking to reward innovative and creative approaches to managing and manipulating data to deliver impressive search results.
INNOVATION / SOFTWARE AWARDS
BEST SOFTWARE INNOVATIONTechnology + Innovation can be the key to driving awesome results at scale. But what technology is powering the cutting edge for agencies and clients this year?
BEST PPC MANAGEMENT SOFTWARE SUITEWho is powering the innovation behind attribution and rich media? Our judges want to know which PPC Management Software Suites dominates the landscape.
BEST SEO SOFTWARE SUITEWith Google giving little away to help you improve your natural search positions, 3rd party software can help you super charge your SEO and focus your efforts. We will be looking for the SEO software suite that has shown innovation and rapid development in the last 12 months.
BEST SEARCH SOFTWARE TOOLWhether it's PPC or SEO, we want to recognise a specific software tool that has been both essential and revolutionary within the search industry this year.
AGENCY / TEAM / RISING STAR AWARDS
We want to celebrate all search-based agencies, teams and individuals regardless of their size and shape. Judges want to hear about the challenges you overcame and the triumphs you achieved and they want to hear about why you deserve one of these awards. Categories are based on employee count and service offering. Judges will consider company growth and profitability, client wins and retention, the quality of work delivered and company culture.